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Honda to cooperate with Sony, which may mean bringing the PlayStation to the company's future cars

Published: 11/29/2022
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Sony Honda's president, Izumi Kawanishi, said the two companies have created a new company that is well positioned to take advantage of changing customer preferences and advanced technologies in the auto industry.“Sony has content, services, and entertainment technologies that move people. We adapt these assets to mobility, and this is our strength against the competition.”

 

Yasuhide Mizuno, head of the joint venture at Sony Honda Mobility, says the new company will adapt the production process to put “content first” rather than inserting software into an already completed car. The company plans to focus on making its self-driving features safer and easier to use.